Independent Research Proposal Example | Topics and Well Written Essays - 1250 words

Independent - Research Proposal Example This essay highlights that the major motivations in carrying out the research stems from my interest in marketing and various strategies that organisations use in ensuring success. For instance, the main strategies used by the KFC includes offering competitive prices, developing quality and diverse products, and ensuring that the products are in convenient locations where the target markets can easily access. The study will help in exploring the development strategies of the KFC and comparing it with other international restaurants such as the McDonalds. Therefore, if problems are detected in the strategies, areas of weakness will be identified and recommendations will be made.This paper declares that  using of scientific methods is essential in providing an organised structure for making theories as well as solving problems. On the same note, it minimises bias and shows the proper steps that ought to be taken in order to reach a conclusion. In addition, a research design is the ov erall strategy that is used in integrating the research components in a logical and sound manner to fully address the problem.  The research proposal will employ a mixed methodology of both qualitative and quantitative analysis in which there will be an understanding on the existing development strategies and analyse the issue of localisation of KFC in China.  The proposal will also employ both an action and historical research design. The action research design helps in understanding the issues and coming up with intervention strategies.

Critical Thinking Essay Example | Topics and Well Written Essays - 1000 words - 1

Critical Thinking - Essay Example When organizations use effective critical thinking skills and processes, they draw legitimate conclusions based on perfect evidence and well-supported claims. In an organization employees are expected to make good decisions. And these decisions need to be based on a methodical and careful examination of all existing information. In order to take a good decision it is important to ask relevant questions, listen to the each and every one, compile complex information, and involve others and make use of their expertise in critical decision making. Recently, I got promoted as the regional sales manager for a pharmaceutical company. This promotion came to me as a reward for helping my company achieve the set target and also by getting involved in the companies’ decision making that will determine the future growth of my company. Until the last year the sales target was only 3 crores but the company put forward a proposal to achieve 50 crores in the next 10 years. Though it looked challenging, I took up the challenge and initiated the planning process. I made a through market survey to find out if such a huge target could be achieved in the next 10 years. I also took the feed back from my subordinates and also suggestions my superiors. Before I put forth the final plan in front of my company, I had to make sure the all my team members were with me and supported my plan. Once I finished with my planning I presented it. I was confident about the success of my plan because each and every step to be taken was planned out critically.