Evaluation Of Public Relations Internship Program

The Evaluation of Public Relations Internship Program in China Dantong Li Dissertation submitted for the M.A in Public Relations University of Westminster Copyright (2015) University of Westminster and Dantong Li Statement of Originality I herby certify that I am the author of this dissertation and no part of it has been previously published or submitted for publication, expect where acknowledgements are made within the thesis itself, in full accordance with the standard referencing practices. I certify that the dissertation does not infringe upon anyone?s copyright, nor does it violate any proprietary right. I also declare that this is a true copy of my dissertation, and that it has not been submitted for a higher degree to any other university or academic institution. Dantong Li Introduction Public Relations as a profession first gained its presence in China in 1980s, by western concepts and industrial practices being introduced from several international agencies which entered into this uncultured market at the earliest (Hugh M. Culbertson Ni Chen, 1996). The emerging industry had shown its huge potential in an increasingly healthier environment due to the policies of reform and opening-up and the development of market economy (Ni Chen, 2009). According to 2014 Chinese Public Relations Industry Annual Report conducted by CIPRA, the annualShow MoreRelatedThe Evaluation Of Public Relations Internship Program3274 Words   |  14 Pages The evaluation of Public Relations Internship Program in China Literature Review Nowadays, when new ideas, professions and whole fields are imported or received into cultures that had no part in their creation and development, it is important to study how these fields fit in, are adapted to or are altered by their new host countries. China is the largest of these host countries. Since the early 1980s, Western ideas, practices and fields have been introducedRead MoreThe Evaluation Of Public Relations Internship Program3274 Words   |  14 Pages The evaluation of Public Relations Internship Program in China Literature Review Nowadays, when new ideas, professions and whole fields are imported or received into cultures that had no part in their creation and development, it is important to study how these fields fit in, are adapted to or are altered by their new host countries. China is the largest of these host countries. Since the early 1980s, Western ideas, practices and fields have been introducedRead MorePersonal Statement : College Of Communication And Arts757 Words   |  4 PagesFaycal Koussoube Personal Statement College of communication and arts Degree objective: Master in Public Relations My interest in media and communications was fueled by a previous passion to study journalism. 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