The Media And Its Impact On The Modern World Essay

Over the past century, communications media has grown by leaps and bounds, both in terms of technological advancement and the sheer ability to impact society in a greater way. Other factors like globalization notwithstanding, the media moguls have definitely played a major role in the development of the communications media over the past century. Media is one of the most powerful and essential part of a country’s economy in the modern world (Vartanova, 2013) Globally, media and media moguls are affected by political, social and cultural nature of its target audience and entrepreneurial activity respectively. Paddy Scannell also rightly states that the key factors important in shaping communications are social, economic, cultural and political (Scannell, Social Aspects of Media history) ‘Media moguls’ as a construct can be understood to mean an entrepreneur or businessperson who controls by means of personal ownership or a dominant position controls a big conglomerate of different media houses. According to Wikipedia, such ownership by media moguls, first became prominent in the US in the 19th century with the development of mass circulation newspapers. In the 20th century, proprietorship expanded to include electronic media (radio and television) networks, film studios, publishing houses, and more recently internet and other forms of multimedia companies. The term media mogul has evolved in usage from press baron, to media baron and now media mogul. Rupert Mudorch ofShow MoreRelatedCulture Globalization and Its Impact on Recreation Culture1353 Words   |  6 Pagessummary the world had occupied through the latest twenty century until that day by globalization theory, its concept and future impacts . the scientists opinions had varied about globalization repercussions at rising countries including the Arab and Islamic countries . cultural globalization is one of globalization fields which correlated by cultural side , all life fields impacted by globalization , the sport field is one of fields which impact by social phenomenon what appear on societiesRead MoreAdvertisement And Culture Of The Media1658 Words   |  7 Pages______________________________________________________________________________ 1. Introduction In the era of information society, media is playing a very crucial part in everyday lives. It influences both how we see ourselves and society in all perspectives. 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